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For other languages, select at top left of page. Technical Bulletin. Trace Analysis Certificates. We do not have a printed corporate standards manual from our designer, however, he did provide some guidelines. The following guidelines were obtained in discussion and correspondence with the designer and derived from what has worked in the past. The use of the logo, color and typography are addressed below. This is a work in progress and is subject to revision. These two design elements together constitute the logo.
Follow the guidelines that appear below for use of the logo. Do not use the logo in a sentence or phrase. The symbol may print in the corporate blue, Pantone PMS , black, gray or may drop out white from a dark background. The name, i. To ensure readability, do not use the logo printed in the corporate blue and black over a dark background or a background with a prominent image. In general if you are using the symbol as a design element, it is best to avoid other design elements.
Allow space around all elements in the logo. With rare exceptions do not use a descriptor line, tag line or other copy immediately beneath or adjacent to the logotype. Allow blank space as indicated above. We have an extensive color palette for our products. Currently, we use a very limited palette for our corporate literature and our website. Our corporate color is Pantone This color has been used on our collateral materials along with shades of gray, black and white, as well as, 4 color photography.
Duotones combing the corporate color blue or gray with black have also been used effectively. Serif: Trajan Regular. If possible use this headline font in its original form. For example, on trade show booth panels, headline type has been condensed. Avoid condensing type for subheads. If possible stay away from this font. If you feel it is necessary to your design, keep it at a distance from the logotype. Sans Serif: Helvetica condensed bold.
Initial caps with lower case are preferred to All Caps. If you are using a computer, for small quick pieces, and you do not have the Helvetica font, you may substitute Arial Narrow Bold and Regular for Helvetica Condensed and Helvetica Condensed Light respectively.
For more important pieces that we are printing in larger quantities, please obtain the preferred fonts that appear above. Try to limit the number of typefaces, sizes and styles. Keep it simple and avoid clutter. In particular, try to avoid using a condensed face and an extended face in the same piece. Be economical with type, color, imagery and design elements and you will have a more elegant page.
Wherever possible align type flush left. Use centered type judiciously. When the logotype appears in the same column as other copy, align the type in the logotype visually with headlines and text so that the symbol hangs to the left of the column.
Uninterrupted Supply Chain. Navigate Downloads. Download White Papers. Show all files. Download Images. Alconox, Inc. Graphic Standards. Alconox Graphic Standards We do not have a printed corporate standards manual from our designer, however, he did provide some guidelines. Color guidelines We have an extensive color palette for our products. Typographic guidelines Headlines: Serif: Trajan Regular. Type alignment Wherever possible align type flush left.
Size: 36 KB 23rd Sep alconoxinc-logo-stacked. All Rights Reserved. Detergent 8. Alconox Inc. Click Here To Learn More.