India is the second most populated country in the world with nearly a fifth of the world's population. According to the revision of the World Population Prospects   population stood at 1,,, During —, the population doubled to 1. The Indian population reached the billion mark in India is projected to be the world's most populous country by ,  surpassing the population of China. It is expected to become the first political entity in history to be home to more than 1.
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There are a lot of people in India: 1, million of them1. Not all of them are potential customers for your ecommerce offer. To start with, not all of them are literate in any language, let alone English Figure 1 :.
Indian demographics, including its national census, almost always make the distinction between urban and rural populations — it really is almost two separate countries in terms of lifestyle. Roughly one third of the population is defined as urban, which is currently where internet usage is concentrated.
Measured in GDP per head, India is not a wealthy country Figure 2 , and you might perhaps wonder why you might target it at all. GDP growth is forecast to be 7. Per head averages, however, are not the best way to look at India.
Even if they are literate, only a small proportion of its population can realistically afford what you are likely to be selling. India is big enough to encompass multiple climate zones. The key factor is the monsoon, which affects most of the key population centres, and happens in what in the UK we would think of as summer. For most of the rest of the year, much of India is rather dry. Promoting your spring-summer catalogue just when the monsoon starts to pour down is unlikely to be an optimal trading calendar.
India's retail landscape. Connectivity and internet usage in India. Economics Measured in GDP per head, India is not a wealthy country Figure 2 , and you might perhaps wonder why you might target it at all. Seasonality India is big enough to encompass multiple climate zones. Not a Member? Retailer Benefits Benchmark your performance Access industry-leading data and insight Network with your peers More info. Already a member? Log in here Click here if you have forgotten your password.
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Demographics of India