BRANDED ALISSA QUART PDF

Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Other editions. Enlarge cover. Error rating book.

Author:Kazrazil Fenribar
Country:Pakistan
Language:English (Spanish)
Genre:Relationship
Published (Last):24 December 2006
Pages:212
PDF File Size:12.40 Mb
ePub File Size:20.7 Mb
ISBN:589-4-22259-301-6
Downloads:72882
Price:Free* [*Free Regsitration Required]
Uploader:Tausar



For the readers still waiting for a substantive follow-up to Naomi Klein's No Logo , this is the book. Quart, a former media columnist for the Independent , follows the bread-crumb trail from the Fourth Annual Advertising and Promotion to Kids conference no joke, unfortunately to the mechanics of "peer-to-peer marketing," product placement in video games and the ever-escalating parties of the "bar mitzvah showcase.

And Quart's analyses—of teen movies, SAT tutoring to improve scores and pose college choices as brands , teen SUV ownership and the role of parents—are sharp and funny. Her exploration of how teens internalize and express market logic—through a process of "self-branding" that can include teen boob jobs and kid-produced anorexia Weblogs—is original and striking. The book lacks a broad cultural perspective: most interviewees are white, middle class and female, so it's difficult for Quart to generalize about how American teens and tweens as a whole use money and products to define themselves.

Nevertheless, by the end, readers should be able to spot certain youth demographics and deconstruct their branded worlds instantaneously—and with empathy and anger. Agent, Peter McGuigan. During the Covid crisis, Publishers Weekly is providing free digital access to our magazine, archive, and website.

To receive the access to the latest issue delivered to your inbox free each week, enter your email below. View Full Version of PW. More By and About This Author. Buy this book. Zzyyxx Books. Show other formats. Discover what to read next. Summer Reads PW Picks: Books of the Week. New Coronavirus Updates for the Book Biz.

Children's Announcements.

JUSU PASAMONES GALIA KNYGA PDF

Branded: The Buying And Selling Of Teenagers

Alissa Quart born is an American nonfiction writer , critic , journalist , editor , and poet. She was an editor at large for The Atavist , an award-winning nonfiction iPad and enhanced ebook publisher; her multimedia story with Maisie Crow, "The Last Clinic" was nominated for a National Magazine Award and a Documentary Emmy in She coined the term hyperlink cinema in and popularized the term hipster sexism. She teaches as an adjunct professor at Columbia University 's Graduate School of Journalism , [3] and is a Nieman Fellowship recipient. Born to two college professors, she grew up in lower Manhattan, attending Stuyvesant High School. In she published Branded: The Buying and Selling of Teenagers [5] which illustrates and criticizes the way that corporations chase teenagers and pre-teens.

KERFERD THE SOPHISTIC MOVEMENT PDF

Branded: The Buying and Selling of Teenagers

For the readers still waiting for a substantive follow-up to Naomi Klein's No Logo , this is the book. Quart, a former media columnist for the Independent , follows the bread-crumb trail from the Fourth Annual Advertising and Promotion to Kids conference no joke, unfortunately to the mechanics of "peer-to-peer marketing," product placement in video games and the ever-escalating parties of the "bar mitzvah showcase. And Quart's analyses—of teen movies, SAT tutoring to improve scores and pose college choices as brands , teen SUV ownership and the role of parents—are sharp and funny. Her exploration of how teens internalize and express market logic—through a process of "self-branding" that can include teen boob jobs and kid-produced anorexia Weblogs—is original and striking.

Related Articles